White Hat SEO -

In search engine optimization (SEO) language, white hat SEO refers to the usage of
optimization approach, techniques and tactics that focus on a human crowd opposed to
search engines and completely pursue search engine rules and policies.For example, a
website that is optimized for search engines, still focuses on relevancy and organic 
ranking is treated to be optimized using White Hat SEO practices. Some examples of 
White Hat SEO techniques add using keywords and keyword analysis, backlinking, link
building to improve link demand, and writing content for human readers.White Hat 
SEO is more frequently used by those who expect to make a long-term contribution
on their website. Also called Ethical SEO.

7 White Hat SEO Techniques to Double Traffic

1.Mobile First

I first started advertise a “mobile first” approach to SEO back in March of 
2015, when I dubbed Google’s awaiting mobile update “Mobilegeddon”. The
name captured on, but the April 21, 2015, update didn’t create as big an
disaster as expected. It did, however, put everyone on attention, that mobile 
was here and no longer “the future”. Those who did not heed the ominous to 
go mobile will soon be grant the price.

2. Mobile is Local – Claim Your Business Listing

Mobile search and local search are completely intertwined. Per The Mobile 
Playbook, 20% of ALL searches have local decided. Of smartphone users:

• 94% search for location advice
• 51% inspect a store
• 48% called a stock
• 29% made a investment

As Google continues to improve its capacity to deliver hyper-local results, 
it is critically important to have complete and correct data in one’s Google 
My Business profile. This continues to be an easy win, as less than half of
all businesses have declare their business listing.

3. Focus on User Experience (UX)

Google has always animated webmasters to make their primary focus one
of providing a good user experience. As the algorithm gets “smarter”, 
websites that do so are arrange to benefit the most. A good user experience
goes much broad than writing clean code.

4. Keyword Research

That’s right—keyword research is still important. With Google given less 
KW data all the time, two of the largest SEO tool providers, Moz and Ahrefs,
have developed and upgraded KW tools hoping to fill the void. However, the 
way one goes about achieving and using the results from KW research has 
replaced, thanks to RankBrain.

5. Have a Content Marketing Plan That’s Better Than Your Competitors

According to The Content Marketing Institute’s 2015 B2C study, only 37% of
defendant believe they are active at content marketing. Since content is one
of the top two Google ranking cause, it’s beautiful important to get it right. 
Once again, this presents a huge space for those willing to spend the time
to make that happen.

6. Use Schema for a Competitive Edge

In 2014 (the most recent data available), Searchmetrics announced that
over a third of Google search results integrated Rich Snippets supported
by Schema, but only 0.3% of websites were making use of the 
Google-approved Schema tool. I thin that percentage has improved over 
that past couple of years, but the event to use Schema as a competitive
edge is still huge.

7. Link Building

The day may come when links are less large to rankings, but that 
day hasn’t arrived yet. If you ignore one of the top two ranking cause, 
you’re really doing yourself a disservice. The key is to get the good 
kinds of links. Links that have importance to your site. Links that require 
a human editorial review. The kinds of links that are gain.

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Black Hat SEO -

In search engine optimization (SEO) language, black hat SEO refers
to the use of aggressive SEO approach, techniques and channels
that focus only on search engines and not a human audience, and
usually does not accept search engines guidance.

Some examples of black hat SEO techniques add keyword stuffing,
invisible text, doorway pages, adding irrelevant keywords to the page
content or page swapping (changing the webpage absolutely after it
has been ranked by search engines).Black hat SEO is extra frequently
used by those who are looking for a quick economic return on their
Website, rather than a long-term contribution on their Web site.
Black hat SEO can possibly result in your Web site actuality banned
from a search engine, withal since the focus is usually on quick high
return business copy, most experts who use Black Hat SEO tactics
consider being banned from search engines a kind of pointless risk.

14 Black Hat SEO Techniques to Avoid

1. Unrelated Keywords

Don't: Add irrelevant keywords to the copy for other page hits.

2. Keyword Stacking and Keyword Stuffing

Don't: Repeat keywords to the size that it reads like gibberish
in a sentence or image alt text.

3. Tiny Text, Hidden Text, and Hidden Links

Don't: Put unintelligible text at the bottom of the page, make
the text the same color as the background, or format text or
images that are visually intangible as links.

4. Cloaking

Don't: Present search engines with one set of content and site
caller with another, tricking visitors from search engines into
experiencing a page of largely different content.

5. Doorway Pages or Gateway Pages

Don't: carelessly stuff pages with keyword phrases with the
primary goal of achieving a high ranking and then automatically
redirect caller to a separate page.

6. Bait-and-Switch or Page Swapping

Don't: Get a Web page indexed and ranked and then change
the page absolutely.

7. Duplicate Content or Mirror Site

Don't: Copy a large amount of content from another website,
with or without permission.

8. Spam Blogs or Splogs

Don't: Blog using software that generates misinterpret text with
keyword phrases for the sole purpose of getting caller to
click on ads.

9. Blog Spam or Comment Spam

Don't: Automatically post links as comments on blogs to boost
the number of inbound links.

10. Trackback Spam

Don't: Abuse trackbacks with links to irrelevant links on blogs.

11. Cybersquatting or Domain Squatting

Don't: Register a domain with a trademarked word in the name
with the decided to profit off of the corporation.

12. Typosquatting or URL Hijacking

Don't: Register a domain name that is a vitiate version of a popular
website or a competitor in an attempt to mislead caller.

13. Social Networking Spam

Don't: Target demographics on social networking sites and
message public with advertisements.

14. Cookie Stuffing or Cookie Dropping

Don't: Stealthily place associate cookies on computers.

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Image Optimization -

Image optimization is about reducing the file size of your
images as enough as possible without drop quality
so that your page load times remain low.It's also
about image SEO.

6 Tips for SEO Image Optimization

1. Use unique images that are page-relevant

Users are far more possible to react to an image before
they begin reading your post.It’s human nature to focus our
mind on images. An appealing image that connects with your

topic in a novel way can motivate users to share your
content, and will certainly leave an effect.

2. Use the highest quality format possible

Search engines prefer high decision images
and high-quality content.Web pages with

images that are low in resolution or formatted
incorrectly can appear distorted on a tablet or
mobile screen. Don’t sell your content short
by apply low-quality images.

Here are some tips to recognize when choosing file formats:

• For most ecommerce position JPEGs will be your

best bet. They provide the best quality and
the basic file size.

• Never use GIFs for full product images.The file size will be very

huge and there is no good way to reduce it.

Use GIFs for thumbnails and fancy images.

• PNGs can be

a good different to both JPEGs and GIFS. If you

are only able to get amount photos in PNG

format, try using PNG-8 over PNG-24. PNGs

excel at simple decorative images because of their

acutely small file size.

3. Reduce the size of your image file

Google is beautiful big on mobile, going as far as
to create a mobile-first index.This
factor you need to account for mobile
with your images. By mount down large
image files, you can increase page speed,
which is necessary for mobile viewing.

4. Organize multiple images for optimum viewing

How you organize your images is just as
large as which images you choose. Organize
your images in a way that makes impression
in the context of the user's journey. For
example, if you are showcasing an
accommodation for rent using a series
of images, index them in the logical order by
which a chance would travel through the home.

5. Include a concise caption with your image

Captions, like URLs, can be poke
by search engines.Anyone using
keywords combine with your caption
will find your page listed in the search

results. The key is manage both page
relevance and image relevance.

6. Utilize the “Alt Text” to maximize accessibility

Often ignored, the different text field
provides users unable to access the
image a description of the content
of your image.Rendering your images
in text promote use by interpreters for
the blind, health care attendants, and
others performing helpful service roles
to the physically challenged. Accurately
filling out your alt text add another
way to help users digest and explain
your content.

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Content Optimization -

Content and copy refer to written

actual. This is the text that you

see and read on a website.The

process of making your website's

home page or a appropriate page

on your website more beautiful to

search engines and users is

called optimization.

Tips and Techniques on How to Optimize

1. Write Great Content: While content

alone isn’t everything, it is a massive

Part of the picture, and great content

can completely improve your chances

of a great SEO ranking. When writing

content, make sure it’s engaging to the

user/reader, is original, and is written

for your website and your desire.

Since you know your business better

than anyone, writing content that define

your product, your services, or your

business updates should buy right

up your path.

2. Keep New Content Coming: Another

tip for better your content is to be

regularly posting new content.

Search engine automation love

new content, and your readers

will, too.

3. Use Headings: Another thing

that search engines love is massive

text, so make sure you use

headings and subheadings in

your writing and make confident

you make the text larger or belted.

Another tip: use keywords within

the heading, which will

kill two birds with one crystal.

4. Optimize the Text: You can

optimize existing text easily by

adding a few key content

optimization devices.

Title tags, meta descriptions,

meta keywords, and URLs are

all a great way to get your

content observed by

search engines.

5. Optimize Images: People love

images, and customer often

spend as much time searching

for photos as they do text.

As such, make sure you’re

up to quickness by optimizing

all images within your content.

6. Optimize Videos: Like images,

great headings, and other visuals

or bold colors, videos grab the

readers’ attention and help to

keep them absorbed. If you don’t

have your own videos to upload,

you can use websites such as

YouTube to find great shave that

can be fixed into your site.

7. Stop Writing for Search Engines: Believe

it or not, highest search engine automation

can tell when you’re writing content

correctly for search engine optimization

and not for the user, which

battered your ranking.

8. Use Social Media: If you posted

your blog to Facebook or Twitter

already and then allow up on it,

you’re not doing your best to optimize

your page. Social media is

very big when it comes to

content optimization, and

simply posting a link isn’t

enough.

9. Keep it Clean: Finally, know

that a search engine won’t

declare anything that’s hard

to find or banned to post.

As such, make sure you

keep your code clean and

organized, using HTML and

CSS layouts, which help

search engines, catch

your content cleanly.

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