SEO

Search engine optimization is the term used to define a set of processes that desire in optimizing a website for search engines.

ON PAGE SEO

On-page SEO is the act of develop your web pages in order for search engines to find and book them correctly.

OFF PAGE SEO

Off page SEO refers to approach that can be used to improve the position of a web site in the search engine results page (SERPs).

CONTENT OPTIMIZATION

Content and copy refer to written actual. This is the text that you see and read on a website.

IMAGE OPTIMIZATION

Image optimization is about reducing the file size of your images as enough as possible without drop quality so that your page load times remain low.

Monday, January 14, 2019

Meta Tags

Meta tags are snippets of text that describe a
page's satisfied; the meta tags don't come on
the page itself, but only in the page's code. We
all know tags from blog culture, and meta tags
are more or less the same thing,little content
caption that help advise search engines what
a web page is about.


The only difference between tags you can look
(on a blogpost, say) and tags you can’t see is
location: meta tags only continue in HTML,
usually at the “head” of the page, and so are
only visible to search generator (and people
who know where to look). The “meta” stands
for “metadata,” which is the kind of data
these tags add – data about the data on your
folio.
Meta tags are snippets of text that describe a page's satisfied; the meta tags don't come on the page itself, but only in the page's code.


The meta tags will look something like this:
meta tags


The four types we’ll discuss here are:
  • Meta Keywords Attribute - A series of keywords
  • you deem applicable
  • to the folio in question.
  • Title Tag - This is the text you'll see at the
  • effective of your browser.
  • Search appliance view this text as the
  • "title" of your page.
  • Meta Description Attribute - A brief definition
  • of the page.
  • Meta Robots Attribute - An explanation to
  • search engine crawlers
  • (automation or "bots") as to what they should
  • do with the page.

Meta Keywords Attribute

Meta Keywords are an example of a meta
tag that doesn’t make much
sensibility to use these days. Years ago,
the meta keyword tags may have been
good, but not anymore.

Title Tag

Title tags, on the other hand, are the most
big of all of the meta tags discussed here.
These tags have a real impact on search
hierarchy and, perhaps just as importantly,
are the only one of the tags we’ll discuss here
that are visible to the moderate user. You’ll
find them at the top of your portal
(for organic search pages
or for PPC landing pages):

Meta Description Attribute                                              

This is a quite useful meta tag as, very
simply, it clarify to search engines and
(sometimes) searchers oneself what
your page is about. Let’s say you were
gurgling the phrase “meta key” for example.
You potency encounter the following results:

Meta Robots Attribute

With this attribute, you're convincing the
search engines what to do with
your pages:
  • index/noindex - This tells the generator
  • in case to show
  • your page in search results or not.
follow/nofollow - This tells the generator what
to do with links on your pages: whether they
should faith and "follow" your links to the
next page or not.

Friday, January 11, 2019

What Is Search Engine Optimization

Search engine optimization is the term used to define a set of
 processes that desire in optimizing a website for search engines. 
SEO is important not only for getting high quality caller from search,
but it’s also a way to improve the user-kindness of your website 
and increase its validity.
SEO Training in Chandigarh is provided by 
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Technique Of SEO

1. On Page - On-page SEO is the act of develop your web pages in 
order for search engines to find and book them correctly.

2. Off Page - Off page SEO refers to approach that can be used to 
improve the position of a web site in the search engine results page 
(SERPs).

Content Optimization - Content and copy refer to written actual. 
This is the text that you see and read on a website.
The process of making your website's home page or a appropriate 
page on your website more beautiful to search engines and users 
is called optimization.

Image Optimization - Image optimization is about reducing the file 
size of your images as enough as possible without drop quality so 
that your page load times remain low. It's also about image SEO.


Benefits of SEO


1. The Results are Low Cost

Organic listings are actually free. When you are listed at the top, 
you don’t need to pay per click or allocate a account for 
advertising, one of the main benefits of SEO is that it is the 
gift that carry on giving.

2. Specific Increase in Traffic

With data and reporting tools, you’ll see a clear cut increase 
in traffic. This is a definite way to maximize your business attempt . 
SEO will give you results (not immediately but rather immediately) 
and as soon as you start your SEO efforts, traffic will increase 
at a constant rate.

3. Higher Brand Credibility, People Trust Google

People trust that the first listing in google is a distinguished company, 
by doing SEO, your website becomes THE brand name. You’re the 
boy the competitors want to weary. The more back you are in 
rankings on Google the more people are hazy about your website.

4. Take Your Business to the Next Level

SEO can bring it thousands upon thousands of caller to your website
 a day. This may put your company in a position of needing to grow to 
a larger web server to hold the traffic and sales to your website. Your
 customers may back you a brand or service that they were looking for
 when they visited your website.


    TYPES OF SEO


1.  White Hat SEO - In search engine optimization (SEO) language,
 white hat SEO refers to the usage of optimization approach, techniques
 and tactics that focus on a human crowd opposed to search engines
 and completely pursue search engine rules and policies.
For example, a website that is optimized for search engines, 
still focuses on relevancy and organic ranking is treated to be
 optimized using White Hat SEO practices. Some examples of White
 Hat SEO techniques add using keywords and keyword analysis, 
backlinking, link building to improve link demand, and writing 
content for human readers.
White Hat SEO is more frequently used by those who expect to 
make a long-term contribution on their website.Also called Ethical SEO.

2. Black Hat SEO - In search engine optimization (SEO) language, 
black hat SEO refers to the use of aggressive SEO approach, 
techniques and channels that focus only on search engines and
not a human audience, and usually does not accept search
engines guidance.Some examples of black hat SEO techniques
add keyword stuffing, invisible text, doorway pages, adding
irrelevant keywords to the page content or page swapping
(changing the webpage absolutely after it has been ranked
by search engines).Black hat SEO is extra frequently used by
those who are looking for a quick economic return on their
Website,rather than a long-term contribution on their Web site. 
Black hat SEO can possibly result in your Web site actuality banned 
from a search engine, withal since the focus is usually on quick high
return business copy,most experts who use Black Hat SEO tactics
consider being banned from search engines a kind of pointless risk.